- BSBADV405A - Perform media calculations
Assessor Resource
BSBADV405A
Perform media calculations
Assessment tool
Version 1.0
Issue Date: May 2024
This unit applies to individuals in an entry level position in a media buying role within an advertising team or media organisation who conduct media calculations to provide quantitative analysis of the effectiveness of advertisements.
This unit describes the performance outcomes, skills and knowledge required to calculate media costings, to perform media ratings using mathematical techniques and to present resultant findings.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)
Employability Skills
This unit contains employability skills.
Evidence Required
List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. | |
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the following is essential: calculation and presentation of media costings and electronic media ratings using mathematical techniques for media selected to advertise at least one product or service knowledge of media calculation principles and practices. |
Context of and specific resources for assessment | Assessment must ensure: access to an actual workplace or simulated environment access to office equipment and resources access to an advertising brief. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: analysis of responses to case studies and scenarios assessment of written reports on media calculations demonstration of media rating and mathematical techniques direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate observation of demonstrated techniques in calculating media ratings and advertising media problems oral or written questioning to assess knowledge of software packages for media calculations review of media calculations spreadsheets. |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: other advertising units. |
Submission Requirements
List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here
Assessment task 1: [title] Due date:
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Assessment Tasks
Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
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Required skills |
literacy skills to interpret and evaluate requirements, and to document reports numeracy skills to analyse numerical and other data and to perform media calculations problem solving skills to manage contingencies technology skills to perform calculations and to create complex spreadsheets. |
Required knowledge |
sources of media and comparative data media calculation principles and practices including; Average Quarter Hour (AQH) Cost per TARP Cost per Thousand (CPM) Cumulated Audience Reach (CUMES) effective frequency effective reach frequency Gross Rating Points (GRPs) number of responses reach Target Audience Rating Points (TARPS) principles of software packages used when performing media calculations identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations, codes of practice and national standards, such as: anti-discrimination legislation consumer protection laws copyright legislation ethical principles fair trading laws privacy laws Trades Practices Act. |
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. | |
Agency service fees may include: | flat fee head hours percentage fee performance incentives |
Advertising media may include: | electronic mass new media print mass point-of-sale transit |
Media rating measurements may include: | reach unduplicated reach frequency effective frequency target audience coverage per media target audience rating points (TARPS) gross rating points (GRPs) |
Qualitative attributes may include: | editorial environment media involvement message receptiveness proximity to purchase |
Quantitative attributes may include: | cost efficiency production costs |
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist
| Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice | Yes | No | Comments/feedback |
|---|---|---|---|
| Research and define media terminology | |||
| Categorise media costs | |||
| Calculate costings for selected media | |||
| Investigate and calculate agency service fees | |||
| Determine reach and effective reach for each advertising media | |||
| Determine and present identified qualitative and quantitative attributes of media | |||
| Calculate percentage shares and variations | |||
| Apply index numbers to a media situation | |||
| Perform calculations on simple index numbers | |||
| Calculate international currency conversions | |||
| Calculate the mean, average and weighted average of selected media data | |||
| Use electronic spreadsheets to perform media calculations | |||
| Clearly present data on selected media |
Forms
Assessment Cover Sheet
BSBADV405A - Perform media calculations
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Assessment Record Sheet
BSBADV405A - Perform media calculations
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Assessment task 1: [title] Result: Competent Not yet competent
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